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Blog / Mid-Market

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Your 2026 Holiday Guide Is Here: What Shoppers Actually Want This Season
October 8, 2026
Blog / Mid-Market

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What Strong Data and Identity Actually Do For Your DSP Campaigns
October 1, 2026
Blog / Mid-Market

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5 Things Social Marketers Assume About Programmatic (That Aren't True)
October 1, 2026
Blog / Mid-Market

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Activating Campaigns Beyond Social Media: How to Choose a Demand-Side Platform (DSP)
October 1, 2026
Blog / Enterprise

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Holiday shopping starts early. CTV measurement shouldn't wait.
August 26, 2026
Blog / Enterprise

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Klick Health & Yahoo DSP: Upleveling Competition in an Increasingly Crowded Category
August 4, 2026
Blog / Mid-Market

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Brand Performance Drives Growth During Uncertain Times
July 23, 2026
Blog / Enterprise

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"Agentic" AI Is a Bit of a Catch-All Right Now (and That's OK)
July 14, 2026
Blog / Enterprise

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Introducing Blueprint IQ: Native AI Agents in Yahoo DSP
July 9, 2026
Blog / Enterprise

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Back-to-School 2026: Build a Winning Ad Strategy for Cost-Conscious Shoppers
July 7, 2026
Blog / Enterprise

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Cannes 2026: Four Things I Couldn't Stop Hearing About
June 30, 2026
Blog / Enterprise

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The Yahoo DSP Agent Network: From Standalone Agents to a Connected Agentic Ecosystem
June 18, 2026
Blog / Enterprise

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A Powerful New Integration: Inside the Yahoo DSP x Walmart Connect Partnership
June 9, 2026
Blog / Mid-Market

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Maximizing CTV at Every Funnel Stage
May 12, 2026
Blog / Mid-Market

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More is Possible: More Signals, More Systems, More Pressure to Get It Right
May 7, 2026
Blog / Enterprise

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Moments that Matter: From Summer Search to Smarter Campaigns
May 4, 2026
Blog / Enterprise

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Successfully Scaling Streaming Growth
April 28, 2026
Blog / Enterprise

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Why Data Is the Queen in the Agentic AI Era
April 23, 2026
Blog / Enterprise

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Upfronts and Beyond CTV Playbook
April 8, 2026
Blog / Enterprise

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Moments that Matter: Turning Earth Day into Meaningful Media Strategy
April 2, 2026
Blog / Mid-Market

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Yahoo DSP named a Strong Performer in The Forrester Wave™: Omnichannel Advertising Platforms, Q1 2026
March 30, 2026
Blog / Enterprise

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Netflix Supply in Yahoo DSP: The Next Evolution of Our Strategic Partnership
March 10, 2026
Blog / Enterprise

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End-to-end transparency delivers choice and control
March 5, 2026
Blog / Enterprise

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Yahoo In-Flight Outcomes: Turning Measurement Into Real-Time Optimization
February 19, 2026
Blog / Enterprise

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Moments that Matter: Your Last-Minute Guide to Winning Valentine’s Day Campaigns
February 10, 2026
Blog / Enterprise

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Welcome to the Agentic AI Era: How Yahoo DSP Is Redefining Programmatic
January 22, 2026
Blog / Enterprise

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Cutting Waste, Gaining Reach: A Clearer Path to Voters in 2026
January 14, 2026
Blog / Enterprise

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Building Better Ad Experiences for the CTV Era
December 15, 2025

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The Upper Funnel Advantage: Why Brand Building Drives Performance
December 10, 2025

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How Does a Demand Side Platform Work? A Beginner’s Guide
December 1, 2025
Blog / Enterprise

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Boosting CTV Success: How Yahoo ConnectID Improves Reach and Performance
November 19, 2025

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Reimagining Travel Media: How Kinective Media Connects Brands and Travelers
November 6, 2025

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Full Guide to Programmatic Advertising
November 1, 2025
Blog / Enterprise

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Commerce Data is the Key to Unlocking Holiday Campaign Success
October 27, 2025
Blog / Enterprise

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AI in Programmatic: The Real Revolution vs. The Hype
October 10, 2025
Blog / Enterprise

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Unlocking a New Era of Direct Audio, Video and Display Buying with Spotify
October 2, 2025
Blog / Enterprise

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Track 3: Podcasting: Audio on the Rise
September 25, 2025
Blog / Enterprise

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Track 2: Dynamic Audio Ads – The New Era of Personalisation
September 18, 2025
Blog / Enterprise

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Crafting Hyper-Local Commerce
September 17, 2025

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Track 1: Why Programmatic Audio and Why Now
September 10, 2025
Blog / Enterprise

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Expanding the Aisle: How Kroger Precision Media Data Is Powering a New Era of Retail Relevance
August 27, 2025
Blog / Enterprise

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Creative That Connects: The Business Case for Emotion
August 18, 2025
Blog / Enterprise

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Taking Back Control: Georgia-Pacific’s Programmatic Evolution
August 7, 2025
Blog / Enterprise

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Beyond The Aisle: How The Home Depot Is Unlocking New Value Through Retail Data Activation
July 31, 2025
Blog / Enterprise

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Bid Duplication Unpacked with Jounce Media. What’s the Industry's Next MFA?
July 28, 2025
Blog / Enterprise

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Double Vision: How Bid Duplication Plays Out in CTV with Jounce Media
July 23, 2025
Blog / Enterprise

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Completing the CTV Picture
July 15, 2025
Blog / Enterprise

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Back to School 2025: Create a Winning Media Strategy for Your Brand and Shoppers
July 9, 2025
Blog / Enterprise

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Yahoo Creative Turns One: Building Creative for the Pace of Programmatic
June 18, 2025
Blog / Enterprise

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Snowflake and Yahoo DSP Expand Partnership to Support Publishers, with Roku leading the way
June 11, 2025
Blog / Enterprise

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Beyond One Goal: How Yahoo DSP Delivers Smarter Performance Across Multiple KPIs
June 6, 2025
Blog / Enterprise

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Yahoo ConnectID: A Coming-of-Age Story
June 2, 2025
Blog / Enterprise

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How To Build A Winning CTV Strategy
May 22, 2025
Blog / Enterprise

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Integrating Retail Media into Your Long-Term CTV Strategy
May 21, 2025
Blog / Enterprise

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Leveraging Live Sports Capabilities in CTV
May 20, 2025
Blog / Enterprise

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The Power of AI-Driven Optimization in CTV
May 19, 2025
Blog / Enterprise

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Ensuring Choice and Control in Your CTV Campaigns
May 16, 2025
Blog / Enterprise

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Why Premium CTV Supply Drives Results
May 15, 2025
Blog / Enterprise

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Unlocking the Potential of Scaled TV Data
May 14, 2025
Blog / Enterprise

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Working Media: Make Every Advertising Dollar Count in CTV
May 13, 2025
Blog / Enterprise

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The Yahoo DSP 2025 Guide for Savvy TV Buyers
May 9, 2025
Blog / Enterprise

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Make The Most of Your Ad Spend: A Practical Guide to Modern Bidding Strategies
May 8, 2025
Blog / Enterprise

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Driving Smarter Outcomes: How Predictive Audiences Are Powering the Next Era of Performance Advertising
May 1, 2025
Blog / Enterprise

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Measure More. Miss Less. Meet Yahoo Conversion API.
April 28, 2025
Blog / Enterprise

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Yahoo DSP and Costco Partner to Deliver Value for Costco Members
April 9, 2025
Blog / Enterprise

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Match Rate Alone Isn’t Enough—Here’s Why Reach Rate Matters
March 26, 2025
Blog / Enterprise

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Re-thinking measurement in the advertising dynamic landscape
March 5, 2025
Blog / Enterprise

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A Designer’s Challenge: 30 days and 30 Different AI Design Tools
February 24, 2025
Blog / Enterprise

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Audience Curation: When advertising learns from the food industry
February 19, 2025
Blog / Enterprise

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CTV + Audio: 2025’s Power Couple
February 11, 2025
Blog / Enterprise

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Live Sports Is Embracing Programmatic - Looking Ahead
February 4, 2025
Blog / Enterprise

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Simplifying Creative Activation- Learning From Our Research
January 27, 2025
Blog / Enterprise

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Generative AI in DSPs: Balancing Innovation with User-Centric Development
January 23, 2025
Blog / Enterprise

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The Ultimate CES 2025 Recap: Insights and Opportunities
January 13, 2025
Blog / Enterprise

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Building a smart supply strategy
January 7, 2025
Blog / Enterprise

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Yahoo Blueprint 1 Year Anniversary
December 12, 2024
Blog / Enterprise

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Unwrapping Success: Boost Your Holiday Advertising Strategy
November 25, 2024
Blog / Enterprise

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Yahoo Blueprint Performance, the optimal ghost in the machine
October 29, 2024
Blog / Enterprise

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When CTV meets Retail Media for your holiday campaigns
October 10, 2024
Blog / Enterprise

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The Recipe to a successful Holiday Media Strategy
October 2, 2024
Blog / Enterprise

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Vote for more impactful campaigns
September 25, 2024
Blog / Enterprise

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Navigating the CTV supply matrix
September 18, 2024
Blog / Enterprise

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USAA Focuses on Digital Advertising Efficiencies — and finds opportunities to reduce environmental impact
September 5, 2024
Blog / Enterprise

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The Growing Importance of Contextual Ads in TV’s New Era
August 26, 2024
Blog / Enterprise

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Are you paying for the right kind of attention?
August 19, 2024
Blog / Enterprise

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Google's recent change of plan doesn’t mean slowing down your Identity Strategy
August 5, 2024
Blog / Enterprise

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Podcast Boom: Tune In to the Fast-Growing Programmatic Channel
July 30, 2024
Blog / Enterprise

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New Global Research Reveals Dynamics of Consumer Attention and Business Outcomes
July 17, 2024
Blog / Enterprise

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Capture Viewers During Summer's Streaming Surge
July 11, 2024
Blog / Enterprise

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Cannes Lions 2024: Key takeaways from the International Festival of Creativity
June 27, 2024
Blog / Enterprise

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Omniscope: Leveraging the power of data and AI to predict the future
June 26, 2024
Blog / Enterprise

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AI in advertising, what the research is saying
June 13, 2024
Blog / Enterprise

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A More Inspired Upfront
May 30, 2024
Blog / Enterprise

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Integrating with Privacy Sandbox: An overview of the solution & adoption tracking
May 13, 2024
Blog / Enterprise

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The Evolution of Identity - Part 2: The competitive advantage of non-addressable environments
April 30, 2024
Blog / Enterprise

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The Evolution of Identity - Part 1: Identity Solutions for addressable: The five attributes you should care about
April 23, 2024
Blog / Enterprise

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Transparency: The Foundation for Building Trust in AI
February 27, 2024
Blog / Enterprise

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Optimize Ad Buying with AI-powered Recommendations
February 8, 2024
Blog / Enterprise

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CES 2024: Top trends from this year’s show that advertisers need to know
January 17, 2024
Blog / Enterprise

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The Do’s and Dont's of Identity Testing
January 10, 2024