Yahoo DSP partners

ActionIQ is a leading Composable Customer Data Platform designed for enterprise brands to grow faster and deliver meaningful experiences for their customers.

Acxiom puts data to work. We solve complex challenges for the world’s leading brands and agencies by unifying, connecting, and preparing data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally.

Adara is one of the world’s largest travel data platforms. With access to real-time traveler data, Adara delivers actionable insights and predictive intelligence to drive better marketing ROI.

AU measures media quality more accurately than any other metric, predicting a placement's ability to capture attention and drive business outcomes.

Adobe Real-Time CDP unifies data sources from across your organization to create real-time customer profiles and deliver consistent experiences across devices and channels.

Adsquare is the location intelligence platform powering programmatic marketing with geo-spatial precision. It enables advertisers to plan, buy, optimise, and validate campaigns across any channel using 100% consented, SDK-derived location data, delivering real-world insights and outcomes at scale. It's trusted by over 1,800 clients in 26 countries.

Adstra Audiences redefine precision with Conexa, our proprietary identity resolution tech. Powered by deterministic data and online insights, we deliver accuracy, scale, and transparency. From exclusive segments like Caregivers and Wealth to privacy-by-design compliance, we connect marketers to the right consumers.

AlikeAudience is an award-winning data science company focused on omnichannel data activation. We enable advertisers to seamlessly connect with their target audiences through AI-powered, future-proof data solutions

Alliant is the people-based data partner that unites what happened with why it happens by combining the rigor of deterministic transactional data with the foresight of psychology-driven research to give marketers a complete picture of consumer behavior that anticipates both actions and motivations.

Amperity helps build your unified customer data foundation to accelerate business growth through meaningful customer experiences.

AppsFlyer helps brands make better marketing decisions and improve their customers' experience through innovative privacy-preserving measurement, analytics, fraud protection and engagement tech.

Atlas Influence Targeting empowers public affairs and political campaigns with precise digital audiences built on deterministic first-party data and first-degree connections. Reach policymakers with Atlas Basic for Governors and Congress, or influence political opinion leaders in all 50 states with Atlas Power Players.

Attain’s trusted, permissioned, live purchase data enables Yahoo DSP users to activate high-intent audiences and reach verified buyers. Through the Attain–Yahoo DSP integration, advertisers can measure sales outcomes, including attribution and incrementality, in real time.

Audience Town is the only data company 100% focused on mapping the Home Journey, pre-, during and post-move. Our Whengine™ analyzes billions of people, property and transaction signals daily to deliver the freshest, most accurate home mover and household audiences in the U.S. Trusted by leading Fortune 500 and local brands across industries.

Audigent is the leading data curation, activation, and identity platform. With direct integrations with millions of digital sites and apps, including Fandom, CarGurus, Warner Music Group, and more, Audigent provides scalable, performant publisher-derived data across demographics, behaviors, purchase intent, content consumption, and more.

Blu is the Predictive Marketing Engine of Horizon Media. Blu enables you to engage customers and prospects personally throughout the purchase journey.

The true B2B data pioneer, Bombora connects the B2B ecosystem in a one-of-a-kind Data Co-Op of leading publishers, brands, and premium data providers. Using advanced AI, Bombora delivers robust B2B audiences, Intent, Identity, and measurement solutions, enabling brands, publishers, and agencies to identify, understand, and activate across channels.

Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps our clients take action and unlock business growth.

Costco is a retailer that operates membership-only warehouses, offering quality brand-name merchandise at competitive prices.

Cross Pixel is the leading provider of keyword based audience targeting solutions for the programmatic advertising industry. Our business mission is to provide real-time advertisers with the most accurate targeting information to improve the performance of their campaigns.

Datonics produces the most accurate and comprehensive audience data across online, offline, and mobile activity. Advertisers use our Targeting, Insights & Enrichment solutions to understand, engage, acquire and retain customers across audio, CTV and DOOH. Datonics is the first and only carbon neutral data provider.

Dentsu's partnership with Yahoo DSP enables clients to activate and measure their campaigns using dentsu's proprietary identity and data solutions. Designed to unify identity resolution, proprietary and marketplace data assets and end-to-end workflows, dentsu.Connect powers addressable media, advanced targeting, and measurement across channels.

Digital Remedy is a programmatic media company that delivers AI-powered media campaign intelligence. Through our Echo measurement platform and ScoutAI infrastructure, we integrate multiple platforms and data sources into one unified view—transforming fragmented data into actionable insights that drive measurable business outcomes.

DIRECTV Advertising works in partnership with brands and agencies to deliver addressable, digital, and data-enabled media solutions, across screens, that enable a more seamless TV experience for everyone.

DoorDash connects over 42 million monthly active consumers with their favorite local businesses in more than 30 countries. In December 2024, 25% of our total MAUs ordered from one of our new verticals categories including alcohol, convenience, and retail.

DV provides the industry’s leading Media Effectiveness Platform. Using trusted measurement data and dynamic AI optimization, DV maximizes effectiveness and drives tangible business outcomes. Fraud avoidance and Viewability segments enhance campaign performance, and Brand Suitability and Contextual puts advertisers in control over where ads appear.

Dstillery is the leading AI ad targeting company. Our data-driven custom audiences make it easy to connect with your target consumers across all programmatic channels.

Epsilon delivers verified, privacy-first consumer data through the industry’s #1 ranked consumer database, helping marketers build trust and reach audiences with confidence. Our proprietary Shoppers Voice® survey captures shopping behaviors and preferences, while merchant-level transactional data enables informed targeting of customers and prospects.

Epsilon helps marketers harmonize personalized consumer engagement across paid, owned, and earned channels. With the industry’s top-ranked consumer database covering U.S. households nationwide, Epsilon delivers custom audiences that combine first-party and proprietary third-party data for streamlined activation in Yahoo DSP.

Equifax offers over 800 intuitive audiences based on proprietary measures of households’ estimated financial capacity, propensities, preferences and behaviors. Our segments leverage our Direct-measured™ asset data, aggregated credit information, and our segmentation systems to enable better targeting while delivering the right message and creative.

Experian provides data-driven customer insight, analytics, and marketing technology, helping you identify the right customers and channels and measure campaign effectiveness.

Eyeota, a Dun & Bradstreet company, provides global audience solutions for digital marketing. The Eyeota Audience Marketplace helps advertisers identify, reach, and engage audiences across omnichannel environments, with 60,000+ segments from 120+ premium data providers, available globally by country, region, industry, seasonality, and data type.

Fetch is America’s Rewards App. Everyday, users share $13M receipts with us, creating visibility into $212B GMV and the largest retail-agnostic, SKU-level view of how customers spend across categories.

Fivetran effortlessly extracts all of the data from your most important platforms into your cloud-based data warehouse or data lake.

Funnel is the foundational data layer powering marketing reporting and measurement for leading global brands and agencies. By centralizing and standardizing data across all marketing platforms, Funnel enables teams to build reliable and scalable reports, compare performance across markets, and make confident investment decisions.

Ibotta is a leading source of item-level, cross-retailer purchase data, validated by millions of linked loyalty shoppers. CPG brands use Ibotta’s verified audiences to improve paid media precision and performance, reach incremental buyers, and drive strong ROI with minimal overlap from traditional 3P data.

INCRMNTAL is an AI-powered marketing measurement platform that helps mobile, web, and cross-platform advertisers and agencies quantify true incrementality across all campaigns—without relying on user-level data or planned experiments. INCRMNTAL delivers actionable insights that improve performance and build trust in marketing outcomes.

Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love.

A global leader in media measurement and optimization, IAS's solutions help increase the visibility of your digital media across fast-moving and emerging channels like CTV, gaming, and audio while keeping your ads safe and fraud-free. Optimize your campaigns to drive results with granular data delivered in real time.

IQVIA Digital powers exceptional brand experiences through authenticated data and analytics, innovative technology, and expertise to drive better quality of care and patient outcomes. Integrated with Yahoo DSP, our Measurement Solutions help healthcare marketers measure performance, validate strategies, and turn insights into confident decisions.

iSpot pioneered real-time TV and video ad measurement using innovative smart TV technology. As the first company to commercialize ACR data for measurement, iSpot is the only platform that natively combines a comprehensive ad catalog with ACR data from more than 82M+ Smart TVs and set-top boxes across Vizio, LG, and Charter to measure linear TV and OTT at scale.

Kinective Media by United Airlines uses 1st party data of identity-verified travelers to deliver personalized, real-time advertising across the traveler journey. Through its integration with Yahoo DSP, advertisers can activate 50+ syndicated segments, driving strong engagement and conversion with Kinective Media.

Kochava is the premier provider of real-time data solutions powering outcomes across every marketing channel. With multi-touch attribution, modern marketing mix modeling, end-to-end campaign management, and AI-driven workflows, Kochava helps clients verify results and optimize performance. Yahoo DSP advertisers can leverage Kochava solutions.

Nearly 50% of American households shop at one of Kroger's 2700 locations. Brands can apply Kroger Precision Marketing's first-party purchase data to build custom audiences, reach lifestyle segments, and optimize campaigns against sales.

L2 is the largest and longest-serving enhanced voter data provider in the U.S., with 1,500+ voter fields for targeting by party, ideology, issues, and candidate support. Our data is enriched with our 264M-adult consumer file, including age, income, home value, education, consumer habits, and more. Tap into both files today.

LiveRamp's identity solutions, powered by RampID and the industry's largest data collaboration network, enable you to securely connect, enrich, and activate audiences for precision targeting and measurement within Yahoo DSP.

Lotame Audiences unlock your entire audience on any device. Choose from declared and demonstrated behavioral data, purchase and intent data, demographic data, B2B data, CRM data, email data and survey-based panels. Thoroughly vetted, collected and processed in real time, our prepackaged and custom audiences deliver quality and accuracy to smash advertising KPIs.

Lytics Customer Data Platform enables you to build personalized digital experiences and 1-to-1 marketing campaigns by focusing on behavioral data and combining it with an advanced data science and machine learning decision engine.

We’re not your average programmatic media partner. Since 2010, MiQ has helped brands and agencies achieve stronger results through MiQ Sigma, its AI-powered technology that reveals what audiences watch, browse, and buy. These insights enable faster, smarter, and more effective programmatic decisions that go beyond expectations.

mParticle makes it easy to holistically manage customer data along the entire product and customer lifecycle, delivering better customer experiences and growth.

Narrative is an AI-powered data collaboration platform that enables businesses to seamlessly acquire, activate, and monetize data. Through intuitive, no-code tools powered by Rosetta AI and enterprise-grade security, Narrative helps organizations unlock the full potential of their data assets—reducing time to market from months to days.

Tap into incremental, high‑value users you won’t find elsewhere—homeowners, parents, movers, pet owners, and small business owners—by targeting Nextdoor audiences to drive greater local relevance at scale. Nextdoor connects neighbors to the people, places, and information that matter most in their local communities.

Nexxen empowers advertisers, agencies, publishers, and broadcasters worldwide to use data and advanced TV in meaningful ways. Our flexible, unified technology stack includes a DSP, SSP, and the Nexxen Data Platform at its core. Nexxen’s ACR data delivers granular insights into viewed content and ads, enabling more precise audience activation.

Backed by the #1 destination for Home Improvement shoppers, we combine America’s largest specialty retail ecosystem with expert, dedicated teams and customizable solutions to help advertisers like you reach engaged shoppers at scale.

Peer39 is a leading global provider of real-time contextual, suitability, and quality advertising data solutions. For 20 years, Peer39 has equipped programmatic buyers, publishers, and brands with advanced tools that analyze ad placement environments.

Planet Fitness is the ideal partner for brands seeking to connect with verified gym members focused on health and fitness. As the largest gym in the US, with 20.7M members, we are the only gym that offers access to first-party data segments. With our unique audience, brands can optimize their campaigns and engage with health-conscious demographic.

Proxima delivers deterministic, SKU level purchase data from scaled DTC and social commerce brands across Beauty, Fashion, and others. Segments use product level taxonomy for precise targeting of verified buyers based on actual transactions, not modeled intent. Improve efficiency and drive stronger ROAS with real commerce outcomes.

Proximic by Comscore is a leader in programmatic targeting. Powered by Comscore's trusted datasets and industry-leading NLP contextual engine, it helps advertisers maximize campaign scale and performance. Our innovative ID-based and ID-less audience and content targeting segments enable clients to continue executing impactful advertising strategies.

Resonate is the leader in AI-powered data and intelligence, delivering proprietary, privacy-safe consumer and voter data for insights, analysis and activation.

Roku is an innovator and leader in streaming TV, advertising and tech transformation—bringing millions of people great content and providing advertisers immense opportunity to engage with their audience. With Roku’s industry-leading operating system, Roku is at the forefront of transforming TV advertising into a performance-driven powerhouse.

Samba is a global leader in AI-driven media intelligence, powered by first-party data from opted-in connected TVs and billions of web signals across 50+ countries. With real-time insights, scalable audiences, and independent measurement, Samba helps advertisers optimize performance, prove impact, and reach consumers effectively across every screen.

Semasio, part of Samba, provides scalable, privacy-first audience intelligence powered by over 1.5 billion stable user profiles and billions of web signals. Combined with Samba’s AI-driven media intelligence and opted-in CTV data across 50+ countries, advertisers can optimize performance across both ID-based and ID-less environments.

Semcasting is a data and identity services provider for campaigns in highly regulated markets. With special attention paid to privacy and security issues, they provide marketers with a data clean room environment for onboarding and activation of first and third party audiences.

ShareThis is a division of Predactiv, a next-generation, AI-powered data technology company that enables clients to realize the full potential of data. ShareThis Audience Segments are trusted by thousands of advertisers and draw upon proprietary online behavioral and purchase-based data signals to enable advertisers to target high-intent consumers.

Singular’s next-gen attribution and analytics powers marketers to grow faster by uncovering accurate, granular and timely performance insights.

Snowflake makes enterprise AI easy, efficient and trusted. Thousands of companies around the globe, including hundreds of the world’s largest, use Snowflake’s AI Data Cloud to share data, build applications, and power their business with AI. The era of enterprise AI is here. Learn more at snowflake.com.

Start.io is a mobile marketing and audience platform leveraging the largest independent app distribution network. Direct integrations with 500,000+ active apps provide access to first-party data to understand and predict behaviors, identify opportunities and fuel growth. With 1,000+ segments, brands can target consumers using mobile device signals.

With Yahoo, brands can reach 30M+ StockX users onsite via display and extend that impact across Yahoo’s managed supply through Partner Match. This partnership unlocks access to a unique, commerce driven audience with strong purchase intent across sneakers, fashion, collectibles, and more!

Tealium helps companies collect, govern, and enrich customer data in real-time to power AI and deliver exceptional experiences. With a CDP including AI-driven data streaming, tag management, an API hub and 1,300+ integrations with technology experts we drive better outcomes, operational efficiency, and data compliance for 850+ businesses worldwide.

Throtle is an identity resolution company that helps clients identify, activate, and measure their customer and prospect campaigns, as well as accurately discover which channels and devices they can be reached.

TransUnion TruAudience® audience solutions enable marketers to build and activate high-performing audiences. Powered by privacy-conscious data, you can enhance your data with trusted 3P assets, and reach consumers across web, social and streaming platforms. With distribution to top activation endpoints, TruAudience drives marketing efficiency at scale.

Treasure Data helps you use all your customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences.

Twilio Segment brings together clean, consented customer data for real-time insights so you can know each individual like they are your only customer.

Veeva Crossix connects the industry’s most comprehensive set of health and consumer data, covering more than 300 million lives in the U.S. By providing privacy-safe patient data and analytics, Crossix helps brands measure, activate, and optimize complex, cross-channel HCP and DTC media campaigns that fuel better patient outcomes.

VideoAmp empowers advertisers and publishers with one end-to-end platform to find the right audiences, plan and activate across every screen, and prove that media drove real business outcomes — all built on a single currency-grade dataset, so every insight you act on is one you can trust.

As the world’s largest remittance company, Western Union connects people across borders, enabling brands to reach diverse audiences at scale. Our transaction data helps advertisers engage key segments like Hispanic cultures and cash-preferred consumers. Our retail DOOH network drives local awareness in communities where people live, work and shop.

Zeta's solution encompasses patented software and AI, a proprietary data cloud, and omnichannel activation via the unique all-in-one Zeta Marketing Platform (ZMP) that empowers marketers with the ability to make complex marketing tasks simple.