Yahoo DSP

Agentic AI

A flexible and interoperable approach

The Yahoo DSP “Yours, Mine, and Ours” framework gives advertisers full AI flexibility and control, enabling them to use their own agentic models, Yahoo DSP agents, or both, securely and at scale. Our goal is to simplify and streamline the tedious, time-consuming tasks traders face every day, so they can focus more on strategy.

"Yours"

Partners’ agent

Bring your own AI agent and connect to Yahoo DSP, via MCP or APIs, to access our data and tools, and power your unique use cases.

"Ours"

Agent-to-Agent

Enable agent-to-agent collaboration to integrate your own custom logic into the platform, perfectly tailored to your needs.

“Mine”

Yahoo DSP Agents

Use Yahoo DSP’s built-in agentic AI tools to automate workflows, reduce manual effort, and save time.

Key Benefits

What this means for you

Efficiency

Agentic AI handles setup and optimization, freeing your team to focus on strategy and growth.

Performance

Drive measurable results. Agents continuously optimize toward your goals, improving bidding decisions and maximizing ROI.

Clarity

Make confident decisions. Get timely, actionable insights and recommendations, grounded in data, not guesswork.

Scalability

Grow without limits. Agentic AI manages complexity effortlessly, adapting as your campaigns scale.

What our partners are saying

“Built-in agents speed up tasks like diagnosing under-delivery or building audiences, from hours to seconds. Interoperability between the Yahoo DSP agents and our own internal agents via MiQ Sigma will also enable smarter, more tailored decision-making. The Agentic AI strategy within Yahoo DSP will give our teams real-world benefits, elevating the speed, intelligence, and effectiveness of our daily work.”

John Goulding

Global Chief Strategy Officer
MIQ

“By applying agentic AI to programmatic media workflows, RPA is removing operational barriers—enabling our teams to focus their human expertise on diversifying and maximizing marketplace partnerships in service of our clients’ business outcomes.”

Lisa Herdman

Chief Enterprise Integration Officer
RPA